The numbers, company
by company.
Five director-level roles, read the way a board would read them: what changed, by how much, over what period. Approximate figures stay approximate, and nothing here is rounded up to look better.
DAMAC Group
Director, Digital · Dubai
One of the region’s largest luxury developers. The mandate: turn digital from a supporting act into a primary, accountable sales channel.
Baraka
Director of Growth & Marketing · Dubai
A DFSA-regulated investing platform. Full ownership of the growth engine and budget, reporting to the CEO.
The Heart of Europe / IHG
Director, Destination Marketing · World Islands
An off-plan destination, not a tower: the World Islands and the voco Monaco Dubai hotel, sold to buyers across continents.
Seera Group / Almosafer
Head of Growth · Dubai
One of the region’s leading travel platforms, where search demand splits into millions of long-tail intents.
Rain
Head of Growth · six markets
A CBB-regulated crypto exchange, growing where advertising rules constrain the whole playbook.
Earlier chapters.
The foundations: ecommerce growth at Alibaba’s Daraz across four South Asia markets, agency leadership at The Brand Crew (Bank Alfalah, Unilever Pakistan), and SEO automation across more than a million pages at TradeKey.
Want the how, not just the what?
Each headline number above has a case study behind it: context, mandate, strategy and what transfers to your business.