Fourteen years,
built in sequence.
From SEO executive in Karachi to growth director in Dubai. Each role built skills the next one used at bigger scale: SEO automation became programmatic platforms, ecommerce funnels became fintech cohort economics, agency discipline became group-level sales channels.
Career
Fourteen years, built in sequence.
Baraka
Director of Growth & Marketing
DFSA-regulated investing platform. CAC down more than 30%, funded accounts up 2.5×, an AI-run marketing operation and full budget ownership. Reports to the CEO.
The Heart of Europe / IHG
Director, Destination Marketing
Off-plan luxury on the World Islands, including the voco Monaco Dubai hotel: HNWI programs, broker activation, events and telesales.
DAMAC Group
Director, Digital
Digital share of group sales up from 6% to 14%; cost of sale down from 4.0% to 1.4%.
Rain
Head of Growth
CBB-regulated crypto exchange. Growth across Saudi Arabia, UAE, Bahrain, Kuwait, Oman and Turkey; 100%+ organic growth; rain.bh → rain.com migration.
Seera Group / Almosafer
Head of Growth
500,000+ page programmatic SEO platform; +110% traffic and +60% revenue in 2019 vs 2018; Saudi travel demand, SEM, ASO and app journeys.
Alibaba Group · Daraz
Head of Growth
Digital growth across Pakistan, Bangladesh, Sri Lanka and Nepal: paid media, CRM automation, in-app content and platform migrations.
The Brand Crew
Director, Paid Media & Analytics
Agency leadership across banking, FMCG, pharma and ecommerce: Bank Alfalah, Unilever Pakistan and the BeautifulYou content platform.
TradeKey
Associate Manager, SEO
500K+ daily organic visits; internal-linking automation across 1M+ pages; search-penalty recovery for an industry portal.
Salsoft Technologies · Kalsoft
SEO Team Lead · SEO Executive
Foundations: white-hat SEO practice and first team leadership.
Market experience
From the Gulf to
seventy-plus markets.
Customer acquisition across the Gulf, Egypt and Turkey. Real-estate buyer campaigns from Dubai into more than 70 markets, spanning the CIS region, Europe, Asia and Australia. Ecommerce growth across South Asia. The map shows the anchor markets; every one of them is work actually done.