About

About Rafay.

Rafay Qureshi is a growth and marketing director based in Dubai, with 14+ years building full-funnel growth engines for two of the hardest categories to market: regulated fintech and high-ticket real estate.

He currently heads Growth & Marketing at Baraka, a DFSA-regulated investing platform, reporting to the CEO. Before that he built the off-plan revenue engine at The Heart of Europe (IHG), covering the World Islands destination and the voco Monaco Dubai hotel, and at DAMAC grew digital from 6% to 14% of group sales while cutting cost of sale from 4.0% to 1.4%.

Earlier chapters: regulated crypto growth at Rain, one of the region’s first 500,000-page programmatic SEO platforms at Seera / Almosafer, ecommerce growth for Alibaba’s Daraz across South Asia, agency leadership at The Brand Crew, and large-scale SEO automation at TradeKey.

Education & certifications: Bachelor of Commerce, National College. Growth Marketing (Reforge), Google Marketing Cloud, Critical Thinking (UC Davis), Growth Hacking (LinkedIn), with ongoing work in AI engineering and agentic workflow architecture.

How I work.

Measurement before opinion. The first move in every role has been making the numbers trustworthy. Strategy built on flattering data is expensive fiction.
Own channels beat rented ones. Referral, organic and community compound; media spend stops the day the budget stops.
Constraints are the brief. Regulators, long sales cycles and cautious customers are not obstacles to the playbook. They are the playbook.

Say hello

Working on something interesting?

Start a Conversation→Connect on LinkedIn