Employer: Baraka

Four and a Half Years Across Saudi Digital Growth

Travel, crypto and investing: what ~4.5 years inside three platforms teaches about how Saudi digital customers discover, decide and trust.
Re-Architecting Acquisition Around CAC, Cohorts and LTV

A DFSA-regulated investing platform rebuilt around attribution truth, referral economics and AI-native operations: 30%+ lower CAC, 2.5× funded accounts.

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Four and a Half Years Across Saudi Digital Growth