Executive summary
At Seera / Almosafer, Rafay built an automated programmatic SEO platform that generated more than 500,000 landing pages by connecting APIs and internal data sources. The platform supported growth, search and app marketing roadmaps across markets.
Commercial challenge
Travel search demand is fragmented across destinations, routes, intents, timing and languages. Manual landing-page production cannot keep up with the scale of search opportunity or the pace of market change.
Strategic approach
The system used structured data, APIs and internal content logic to create scalable, indexable landing pages. The goal was to turn operational data into useful search experiences, not thin pages.
Verified outcomes
- More than 500,000 programmatic SEO landing pages.
- Connected APIs and internal data sources.
- Managed growth, search and app marketing roadmaps across markets.