Executive summary
At The Heart of Europe / IHG, Rafay built a destination-led luxury off-plan real estate revenue engine that generated approximately $35M in monthly sales. The system linked international HNWI acquisition, broker activation, investor events, telesales and digital funnels.
Commercial challenge
The category required more than standard lead generation. Buyers needed belief in the destination, clarity on the opportunity and a high-conviction journey from first signal to sales conversation.
Strategic approach
The work combined destination-led storytelling with performance discipline. Campaigns were built across the UK, Russia, India, Germany, Switzerland and Singapore, supported by broker activation, investor events and a scaled telesales channel.
Verified outcomes
- Approximately $35M in monthly sales.
- Built the off-plan luxury revenue engine.
- Led international HNWI acquisition.
- Built and scaled a telesales channel.