Executive summary
At DAMAC Group, Rafay led digital growth for a luxury off-plan real estate business operating across international demand markets. The work scaled digitally driven sales to approximately $300M per month, increased digital-only share of total group sales from 6% to 14% in six months and reduced cost of sale from 4.0% to 1.4% by Q1 2024.
Commercial challenge
Luxury off-plan real estate demand is expensive, international and conversion-sensitive. The challenge was to grow digital contribution while protecting sales quality, improving cost of sale and coordinating performance media with telesales and sales teams.
Strategic approach
The system connected paid media, international market segmentation, landing experiences, lead qualification, telesales workflows and performance governance. The focus was not simply more leads. It was better demand, clearer accountability and a tighter route from market signal to booked sales opportunity.
Verified outcomes
- Approximately $300M in monthly digitally driven sales.
- Digital-only share increased from 6% to 14% in six months.
- Cost of sale reduced from 4.0% to 1.8% in six months.
- Cost of sale reduced further to 1.4% by Q1 2024.