Executive summary
At Baraka, Rafay leads growth and marketing for a DFSA-regulated investing platform. The work reduced CAC by more than 30%, scaled funded accounts by 2.5x, delivered 2.0x+ ROAS on new customer cohorts and built an AI-native marketing operation across LLM workflows, RAG, n8n, analytics and programmatic SEO.
Business context
Regulated investing requires trust, education, product clarity and disciplined attribution. Growth must account not only for acquisition volume, but for funded-account quality, retention, LTV and compliance-conscious creative.
Operating model
The system connected performance marketing, referral, influencer, partnerships, lifecycle, product GTM, analytics and AI operations. Referral, influencer and partnership programs scaled to approximately 35% of acquisition, with referral cohorts delivering approximately 25% higher LTV than paid users.
Verified outcomes
- More than 30% CAC reduction.
- 2.5x funded-account growth.
- Approximately $5M annual marketing budget ownership.
- 20% increase in Day-7 retention.
- Led GTM for UAE local stocks including DFM and ADX.