Digital Marketing Consulting

Senior marketing leadership. When you need experience, not overhead.

Fractional CMO, marketing audit, team mentorship, and strategic advisory for ambitious brands that need a senior marketing mind without a full-time hire.

Experience you need. Overhead you don't.

Not every company needs a full-time CMO. But most growing companies need access to senior marketing thinking — someone who's been in the room at regulated fintechs, crypto exchanges, luxury real estate developers, and global travel platforms. Someone who can audit your strategy, challenge your assumptions, and help your team execute at a higher level.

I offer structured consulting engagements as a fractional CMO, strategic advisor, or marketing mentor. 14+ years of senior marketing experience across eight sectors, available without the full-time commitment.

Marketing Audit

Comprehensive review of your marketing strategy, channels, team, tech stack, and metrics — with a prioritised improvement roadmap.

Fractional CMO

Part-time senior marketing leadership — attending key meetings, setting strategy, managing agency/team relationships, and reporting to founders.

Team Mentorship

1-on-1 and group mentorship for in-house marketing teams — upskilling on strategy, AI tools, performance measurement, and career development.

Investor-Ready Strategy

Marketing strategy documentation and due-diligence preparation for fundraising — positioning, market sizing, channel strategy, and growth projections.

How it works

01

Discovery

Deep-dive into your business, market, team, and marketing status quo. No assumptions — just questions and data.

02

Diagnosis

Identify the highest-leverage opportunities and the critical risks. Build a prioritised improvement roadmap.

03

Engagement Design

Design the consulting engagement — cadence, deliverables, access level, and success metrics.

04

Execution & Advisory

Work alongside your team, challenge assumptions, unblock decisions, and track measurable progress.

Real-world results

4wks
Average time to first strategic impact
8
Sectors with direct senior experience
3
Board-level presentations per year
NPS 92
Client satisfaction score

Frequently asked questions

Typically 2–3 days per week, attending key leadership meetings, setting quarterly marketing strategy, managing agency relationships, mentoring the in-house team, and reporting marketing results to founders or the board. Engagements run for 3–12 months depending on business stage.
Fintech, crypto/Web3, real estate (luxury and PropTech), e-commerce, travel and hospitality, and B2B SaaS. I have particular depth in regulated financial services in the GCC — DFSA, ADGM, and FCA-adjacent frameworks.
Yes. I help founders build investor-ready marketing strategies — addressable market analysis, channel strategy, unit economics, and go-to-market plans that withstand investor scrutiny.
Yes. A standalone marketing audit typically takes 2 weeks and delivers a comprehensive report covering: strategy, channel performance, team capability, tech stack, measurement quality, and a prioritised roadmap. This is often a good entry point before a longer engagement.

Ready to grow?

Whether you need strategic direction, a fractional CMO, or a senior adviser to your growing team — let's talk about what would drive the most value.

Start the conversation
Talk to Rafay!