Acquisition is expensive. Retention is an investment.
Every customer you acquire has already cost you money. CRM and lifecycle marketing is how you get the return on that investment — through systematic onboarding, engagement, retention, and reactivation programmes that reduce churn, increase LTV, and compound growth without increasing acquisition spend.
I've built lifecycle marketing programmes for DFSA-regulated fintechs, crypto exchanges, travel platforms, and consumer apps — using WebEngage, HubSpot, Klaviyo, Braze, and custom CDP setups. Compliance-aware content for regulated industries is a speciality.
Email Marketing
Welcome sequences, nurture flows, transactional emails, newsletters, and re-engagement campaigns — built for deliverability and conversion.
Push & In-App
Mobile push, web push, and in-app messaging that reaches users at the right moment in their product journey.
Onboarding Flows
First-30-days sequences that activate new users, reduce time-to-value, and set the foundation for long-term retention.
Win-Back Campaigns
Automated win-back sequences that recover churned customers with the right message at the right moment.
How it works
Audit & Segment
Audit existing CRM setup, analyse customer data, build segmentation model, and identify lifecycle stage gaps.
Journey Design
Design customer journeys for each lifecycle stage — mapping triggers, content, timing, and success metrics.
Build & Automate
Build sequences in your CRM platform, write compliance-reviewed copy, set up automation rules, and test delivery.
Optimise & Expand
Monitor performance, A/B test subject lines and content, improve deliverability, and expand coverage.
Frequently asked questions
Ready to grow?
If you have acquisition working but retention is leaking value — a properly built lifecycle marketing programme is the highest-ROI investment you can make.
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