Thinking out loud

The Blog

Growth marketing, AI automation, and building brands in the GCC. No fluff — just frameworks, observations, and things I wish someone had written down earlier.

SEO & AEO Apr 8, 2026

You’re Thinking About AEO All Wrong. It’s Not About Snippets, It’s About Building a Brain.

Your AEO strategy is probably just a glorified FAQ page. Let’s be honest. Someone in a meeting said, “We need to win the answer box,”…

SEO & AEO Mar 11, 2026

AEO: The Search Strategy Most Brands Are Ignoring (And Why That’s About to Hurt)

I had a conversation with a CMO last month who was confused. Their organic traffic was flat, but leads from organic were down 30%. The…

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