Thinking out loud

The Blog

Growth marketing, AI automation, and building brands in the GCC. No fluff — just frameworks, observations, and things I wish someone had written down earlier.

Performance Marketing Mar 11, 2026

Why Your Meta Campaigns Stop Scaling at AED 50K/Month (And How to Fix It)

I’ve taken over enough ad accounts mid-scale to recognise the pattern immediately. The campaigns were performing brilliantly at low budgets. Someone increased spend to capture…

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