The search landscape has fundamentally changed
In 2024, Google rolled out AI Overviews to hundreds of millions of searches. ChatGPT crossed 100M weekly active users searching the web. Perplexity became the default research tool for a fast-growing segment of professionals. These systems answer questions directly — often without ever sending traffic to the source.
This creates two parallel realities. Brands relying solely on traditional SEO are watching organic visibility erode. Brands that understand AEO — Answer Engine Optimization — and build for both systems simultaneously are capturing a content moat that compounds over time. I run both strategies in parallel: technical SEO that drives traffic today, and AEO content architecture that positions your brand inside AI-generated answers tomorrow.
The full-stack approach
Technical SEO
Core Web Vitals, crawl budget management, site architecture, XML sitemaps, canonical tags, hreflang for multilingual sites, structured data, and index coverage analysis. The foundations that determine whether your content ever has a chance of ranking.
Answer Engine Optimization
Entity-based content strategy, FAQ and HowTo schema, conversational query targeting, and content structures that AI systems interpret as authoritative. Getting cited by ChatGPT, Gemini, and Perplexity requires a different playbook than ranking in Google — I run both simultaneously.
Content Architecture
Topic cluster design, internal linking architecture, programmatic SEO for scalable page production, and editorial calendars built around intent. I don't just produce content — I build the information architecture that makes a site genuinely authoritative in its space.
Authority Building
Digital PR strategy, journalist and publication outreach, unlinked brand mention reclamation, and strategic content placement that builds domain authority. Quality over volume — every time.
Regional & Local SEO
UAE and GCC specialist. Google Business Profile optimisation, local citation building, Arabic keyword research, and bilingual content strategy. Deep understanding of Middle East search behaviour and regional market nuances.
Analytics & Measurement
Search Console deep-dives, GA4 organic traffic analysis, rank tracking, share of voice monitoring, and custom dashboards that tie SEO performance to actual revenue — not just rankings and clicks.
The engagement model
Technical Audit
Full site crawl via Screaming Frog or OnCrawl. Core Web Vitals via PageSpeed Insights and CrUX data. Index coverage review in Search Console. Structured data audit. You get a prioritised fix list with estimated impact — not a 200-page report nobody reads.
Keyword & AEO Mapping
Research your full keyword universe. Map search intent per cluster. Identify conversational queries where AEO content can capture AI citation share. Competitive gap analysis to find where you can win fast versus where you need to build authority first.
Content & On-Page Optimisation
Optimise existing pages for target queries and AEO structure. Brief and produce net-new content for gap clusters. Implement schema markup. Build internal linking architecture. Fix technical issues in priority order.
Authority Building
Identify link acquisition targets. Execute digital PR and outreach. Build entity authority signals. Monitor brand mentions and unlinked citations for reclamation.
Measure, Report & Iterate
Monthly reporting on rankings, organic traffic, AI citation share, and conversion impact. Quarterly strategy reviews. Continuous content iteration based on what's ranking and what's getting cited.
Results from past engagements
Ready to build?
Let's talk about your marketing challenges and where I can drive the most impact.
Start the conversation